Concepedia

Concept

sales management

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Adaptive Relationship Selling

1986 - 1994

During the period 1986–1994, the dominant paradigm emphasized knowledge-centered explanations of selling effectiveness, linking declarative knowledge, customer knowledge structures, and selling competencies to performance. Motivation and development across career stages interacted with organizational socialization and commitment to shape salesperson attitudes, retention, and performance, underscoring the need for stage-aware management. Supervisory control frameworks balanced behavior- and outcome-based systems alongside ethical considerations, shaping supervisory practice and sales outcomes; quantitative analyses of selling performance, forecasting, and compensation demonstrated the value of models in guiding compensation design, while contextual factors such as selling situations and vertical exchange contexts moderated trait-outcome relationships.

Knowledge-centered explanations of selling effectiveness unify studies on declarative knowledge, knowledge structures about customers, and selling competencies as primary determinants of performance [1], [7], [10], [20].

Motivation and development across career stages interact with organizational socialization and commitment to shape salesperson attitudes, retention, and performance, suggesting need for stage-aware management [4], [9], [8], [11].

Supervisory control—balancing behavior- and outcome-based systems—along with supervisory and ethical considerations, modulates salesperson performance across contexts [3], [17], [12], [14].

Quantitative analysis of selling performance, forecasting, and compensation demonstrates the role of models and empirical evidence in guiding compensation design and sales management [6], [18], [13], [16].

Contextual factors, including selling situations and vertical exchange contexts, moderate relationships between traits and outcomes, highlighting environment as a key driver of observed effects [5], [14].

Relationship-Based Sales Management

1995 - 2001

Technology-Enabled Relational Selling

2002 - 2008

Cross-Functional Value-Based Selling

2009 - 2015

Digital Service Ecosystem Selling

2016 - 2022